What’s going on?
The Rolls-Royce Phantom VII has been with us since 2003, bearing a backbone based on the BMW 7-Series and enough sheetmetal to build a new city. That means today, in 2017, it’s sustained its current guise for 14 years, a very long time for any automotive life cycle.
But no need to despair! Rolls-Royce just introduced an all new, next-generation Phantom VII.
Built to fulfill Sir Henry Royce’s original quest to build “The Best Car in the World,” with the Rolls-Royce Phantom in 1925, this latest version fully embodies this philosophy. It once again raises its own bar of setting the benchmark for pure, unadulterated, automotive luxury.
-Jack Wilson